Welcome to JumpStart — a product by Otomator (hereinafter: "the Company", "we", "us", "our"). Your use of the platform, website, application, and related services (hereinafter: "the Service" or "the Platform") is subject to the terms set forth below. Please read them carefully.

By accessing or using the Service, you acknowledge that you have read, understood, and agreed to these Terms of Service. If you do not agree to these terms, please refrain from using the Service.

1. Definitions

• "User" — Any individual or legal entity using the Platform, including business owners, managers, staff members, and end customers.
• "Organization" — A business entity (company, sole proprietor, non-profit) registered for the Service and managing an account on the Platform. Each Organization constitutes a separate tenant in the system.
• "Subscription" — A periodic payment plan (monthly or annual) granting access to the Service under a selected tier (Starter / Pro / Business).
• "Content" — Any information, text, images, files, data, messages, or other material uploaded, created, edited, or stored through the Platform.
• "End Customer" — Customers of the Organization who use the client portal or receive communications through the Platform.
• "API" — Application Programming Interface enabling connectivity between the Platform and external systems.
• "Personal Data" — Any information relating to an identified or identifiable individual, as defined by applicable privacy laws.
• "Organization Admin" — A User with full administrative privileges for an Organization account.

2. Description of Service

JumpStart is a multi-tenant SaaS (Software as a Service) platform for comprehensive business management, including but not limited to:

• Advanced CRM — Contact management, companies, deals (pipeline), tags, activities, and sales tracking
• Events & Workshops — Creation, registration, ticketing, and attendance tracking
• Calendar & Scheduling — Appointments, scheduling, and online booking
• Services & Sessions — Session tracking, service cards, and price lists
• Client Portal — Self-service interface for Organization's end customers
• Digital Communication — WhatsApp and email messaging from within the Platform
• Built-in AI Engine — Smart assistant for data analysis, content writing, and summaries
• Digital Forms — Creation and collection of online forms
• Task & Team Management — Task boards, assignment, and progress tracking
• Marketing & Loyalty — Campaigns, vouchers, and loyalty programs
• Automations — Integrations with external services and automated workflows
• Reports & Dashboards — Business analytics, insights, and performance metrics

The Company reserves the right to update, modify, add, or remove features from the Service at any time. Material changes will be communicated in advance.

3. Registration and Account

3.1 Registration Requirements

To use the Service, you must register and provide accurate, current information, including full name, email address, phone number, and business details. You warrant that the information you provide is truthful, accurate, and current, and you will update it upon any change.

3.2 Eligibility

The Service is intended for business owners and professionals aged 18 and over. By registering, you represent that you are a legal adult with the legal capacity to enter into this agreement.

3.3 Account Security

You are responsible for maintaining the confidentiality of your login credentials. All activities under your account are deemed authorized by you. In case of suspected unauthorized use, notify us immediately at [email protected] and change your password.

3.4 Organizational Account

Each account is associated with a single Organization (tenant). The Organization is responsible for managing permissions and access settings, all content created under it and messages sent on its behalf, and role assignments and prevention of unauthorized access. Data isolation between Organizations is enforced at the database level (Row Level Security).

3.5 User Limits

The number of permitted Users is determined by your Subscription plan. Adding Users beyond the quota requires a plan upgrade.

3.6 Business Use Only

The Service is sold and intended for business use only and is not offered for personal, household, or family use. At registration, you will be asked to declare your licensed-dealer or company registration number. You are responsible for the accuracy of this declaration, and registration using incorrect information constitutes a breach of these Terms.

4. Plans, Payments, and Billing

4.1 Plans

The Service is offered in the following plans:

Cash affiliate rewards are paid net, with VAT added only for VAT-registered entities. A receipt or tax-invoice-receipt must be submitted within 7 days after payment. Late submission incurs a 10% penalty deducted from the next reward, and further payouts are held until delivery.

Prices exclude VAT unless otherwise stated. The Company reserves the right to update pricing with at least 30 days' notice.

4.2 Trial Period

The trial period applies to Ignite and Accelerate plans only. The Command plan does not include a trial period. The Company may offer a nominal first month (₪18) for Ignite and Accelerate. After the first month, the Subscription continues at the selected plan unless cancelled in advance. No refunds for the trial period. The Business in Setup plan is not a trial, and its separate terms are detailed in the Cancellation and Refund Policy.

4.3 Billing

Payment is processed through a secure, PCI-DSS compliant external payment provider (SUMIT). Monthly plans are charged each month on the original registration date. Under the Business in Setup plan, the full ₪54 plus VAT is charged in advance for three calendar months, after which monthly Ignite billing begins at the price approved when joining. Credit card details are stored only by the payment provider — not on our servers.

4.4 Recurring Charges

By subscribing, you authorize recurring charges to the provided credit card until you cancel your Subscription. For the Business in Setup plan, this authorization includes automatic renewal into the monthly Ignite plan at the end of the three months, subject to advance notice. You will receive a receipt/invoice for each charge via email.

4.5 Plan Changes

You may upgrade at any time — upgrades take effect immediately with pro-rata billing. Downgrades take effect at the next billing cycle. When upgrading from the Business in Setup plan during its three-month term, the full ₪54 paid is credited against the first invoice for the higher plan; the same full credit applies to the first invoice when the plan renews into Ignite at the end of the term.

4.6 Cancellation

You may cancel your Subscription at any time via account settings or by contacting [email protected]. For the Business in Setup plan, cancellation stops automatic renewal only; access remains until the end of the paid three-month term, with no refund or pro-rata credit. Upon cancellation:

• Access continues until the end of the current paid period
• After that, the account is placed in "frozen" status — you may export data for 30 days
• After 30 days, data is permanently deleted
• No refunds for already-paid periods, except in exceptional cases at the Company's discretion

4.7 Failed Payments

In case of a billing failure, we will retry within 3 business days. If billing fails three times, the account will be suspended until payment is resolved. Your data will be retained for 60 days from suspension.

5. Acceptable and Prohibited Use

5.1 Acceptable Use

The Service is intended solely for legitimate business management. You may use it for your Organization's purposes in compliance with these terms and applicable law.

5.2 Prohibited Use

The following is strictly prohibited:

• Using the Service for illegal activities or violation of any applicable law
• Sending spam, unsolicited marketing messages, or violating anti-spam regulations
• Uploading offensive, misleading, discriminatory, defamatory, pornographic, or threatening content
• Attempting to access data of other Organizations or circumvent security mechanisms, RLS, or permissions
• Using unauthorized bots, scripts, scrapers, or automated tools
• Copying, reverse engineering, decompiling, or replicating parts of the Platform
• Distributing viruses, malware, ransomware, or any malicious code
• Sharing account access with unauthorized individuals
• Using the Service in a manner that may impair performance, security, or availability for other users
• Using the Platform for competitive intelligence, benchmarking, or business intelligence against the Company
• Selling, renting, or sublicensing the Service without written authorization

5.3 Enforcement

Violation of these terms may result in immediate account suspension, without prior notice in severe cases. The Company reserves the right to pursue legal action for misuse.

6. Intellectual Property

6.1 Platform Ownership

All rights in the Platform, including source code, design, user interface, text, logos, trademarks, algorithms, AI models, and Company-created content, belong exclusively and fully to the Company (Otomator). These terms grant you no license, ownership, or right in the Company's intellectual property, except a limited, personal, non-exclusive, non-transferable right to use the Service during your Subscription period.

6.2 User Content

You retain full ownership of Content you upload to the Platform. By uploading Content, you grant us a limited, non-exclusive, royalty-free, worldwide license to store, process, back up, and display the Content solely as part of the Service. This license terminates upon deletion of your account and data.

6.3 Feedback

Any feedback, suggestions, or ideas you provide regarding the Service become the Company's property, and we may use them without restriction, payment, or limitation.

6.4 Trademarks

"JumpStart" and "Otomator" are trademarks of the Company. Do not use them without written authorization.

7. Privacy and Data Security

Use of the Service is also subject to our Privacy Policy, which constitutes an integral part of these Terms. We are committed to protecting User privacy and data in accordance with the Israeli Privacy Protection Act, 5741-1981 and its regulations, and GDPR for European users.

7.1 Data Isolation

The Platform uses multi-tenant architecture with complete data isolation at the database level (Row Level Security). Each Organization can only access its own data. This mechanism is enforced at the database policy level, not just at the code level.

7.2 Data Storage

Data is stored on secure servers in Europe (EU — Central Europe) using Supabase (PostgreSQL). Files are stored on Cloudflare R2 (object storage). All traffic is encrypted via TLS 1.2/1.3.

7.3 Your Responsibility as Data Controller

If you upload personal data of your end customers to the Platform, you are responsible for ensuring you have a lawful basis for collecting and processing such data. You bear sole responsibility for obtaining required consents from your end customers.

8. Service Availability (SLA)

We strive to provide high availability (target: 99.5% monthly uptime) but do not guarantee 100% availability. The Service may be unavailable due to: scheduled maintenance (advance notice when possible), updates and upgrades (typically zero-downtime), unexpected technical failures, force majeure events (including cyberattacks, power outages, natural disasters, war, or pandemic), and third-party infrastructure failures.

The Company shall not be liable for damages resulting from Service downtime, unless otherwise specified in a separate SLA agreement (available for Business tier customers).

9. Artificial Intelligence (AI) Usage

The Platform includes AI-powered features ("JumpStart AI"). When using these features:

The mentor and AI tools in the Platform present data, scores, and recommendations for orientation only. They do not constitute financial, tax, legal, accounting, or other professional advice and are not a substitute for such advice. The user alone is responsible for every business decision.

• AI outputs are recommendations or aids only — they do not constitute professional, legal, medical, or financial advice
• The Company is not responsible for accuracy, completeness, or fitness of AI outputs for any particular purpose
• Data fed to the AI engine is processed per our Privacy Policy and not shared with external parties
• We may use anonymized, aggregated data (non-identifiable) to improve models and algorithms
• Your data is not used to train third-party AI models
• Responsibility for using AI outputs, including business decisions based on AI, rests solely with you
• AI features can be disabled in account settings
• AI-generated content may contain errors — responsibility for reviewing it rests with you

10. Digital Communication (WhatsApp, Email)

The Platform enables sending messages via WhatsApp and email. When using these features:

The user is the sender. For every message sent through the Platform — WhatsApp, email, SMS, or any other channel — the user is the advertiser and sender for all purposes. JumpStart provides only the technical tool.

Responsibility for consent. The user is responsible for ensuring that legally required prior consent exists before sending advertising, retaining evidence of that consent, and honoring every opt-out request immediately. The user undertakes not to use the Platform to send advertising contrary to law.

Unofficial WhatsApp connection. The Platform permits a WhatsApp connection through a channel that is not Meta's official channel. This connection may not comply with Meta's terms of service, and Meta may restrict or block the number. Use of this connection is solely at the user's risk, and JumpStart is not responsible for any resulting block, restriction, or loss of access.

• You are solely responsible for the content of messages sent on your behalf
• You must comply with applicable anti-spam laws, consumer protection regulations, and WhatsApp/Meta Terms of Service
• You must obtain explicit consent (opt-in) from message recipients before sending marketing communications
• You must include an unsubscribe option (opt-out) in every marketing message
• The Company reserves the right to limit, suspend, or block message sending in case of abuse, spam reports, or terms violations
• The Company is not responsible for blocks, delays, or delivery failures caused by external service providers
• Rate limits may apply depending on your plan and provider
• WhatsApp usage is subject to WhatsApp Business API Terms and Meta Policies

11. Integrations and Third-Party Services

The Platform integrates with third-party services including but not limited to:

These services are subject to their own terms. The Company is not responsible for their operation, availability, or changes made by them. Using integrations constitutes acceptance of those providers' terms.

11.1 Invoicing and Payment Processing through SUMIT

The invoicing and payment-processing module operates by connecting to a SUMIT service account registered in the customer's name. The customer purchases the SUMIT subscription directly from SUMIT; JumpStart is not a party to that engagement, does not collect payment for it, and does not act as a payment intermediary. Funds pass directly from the user's customer to the user. JumpStart is not responsible for the availability, pricing, changes, or failures of SUMIT services.

12. Limitation of Liability

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO: warranties of merchantability or fitness for a particular purpose, warranties of non-infringement of third-party rights, warranties of accuracy, completeness, or reliability, and warranties of uninterrupted or error-free operation.

Liability Cap: In no event shall the Company's aggregate liability exceed the total fees paid by you to the Company in the 12 months preceding the event giving rise to the claim.

Exclusions: The Company shall not be liable for indirect, consequential, special, punitive, or incidental damages, including but not limited to loss of revenue, profits, data, reputation, business interruption, or costs of substitute procurement — even if advised of the possibility of such damages.

13. Indemnification

You agree to indemnify and hold harmless the Company, its officers, directors, employees, agents, and representatives from and against any claim, demand, loss, expense, or damage (including reasonable attorney's fees) arising from: your violation of these terms, misuse of the Service, infringement of third-party rights (including intellectual property and privacy), Content you uploaded, messages sent on your behalf, and violation of any applicable law.

14. Suspension and Account Termination

14.1 Suspension by the Company

The Company may suspend or terminate an account, temporarily or permanently, for: violation of these terms, non-payment exceeding 30 days, abuse/exploitation of security vulnerabilities, requirements by competent authorities or court orders, and suspected illegal activity.

14.2 Termination by User

You may close your account at any time via account settings or by contacting us. After closure, you may request data export in CSV/JSON format for 30 days. After 30 days, data is permanently deleted. Legally-required records (e.g., tax records) will be retained as required. Backups containing your data will be purged within 60 days.

15. Changes to Terms of Service

The Company may update these terms periodically. Material changes will be posted on the website and/or sent to your registered email at least 30 days in advance. Non-material changes (such as clarifications) take effect immediately upon publication. Continued use after changes constitutes acceptance. If you disagree, you must stop using the Service and cancel your Subscription.

16. Governing Law and Jurisdiction

These Terms are governed exclusively by the laws of the State of Israel, without giving effect to conflict-of-law rules. Exclusive jurisdiction for any dispute arising from the Service or these terms is vested in the competent courts of the Tel Aviv-Jaffa District.

Before resorting to litigation, we encourage you to contact us directly to attempt amicable resolution.

17. International Customers

JumpStart also serves customers outside Israel (including Europe). For international customers:

• These Terms are binding in their Hebrew version; the English version is provided for convenience only
• In case of conflict between versions, the Hebrew version prevails
• Israeli law applies in all cases
• For European users, we also comply with GDPR requirements (see Privacy Policy)

18. Miscellaneous

• Severability: If any provision is found invalid or unenforceable, the remaining provisions remain in full force.
• Waiver: Non-enforcement of any right does not constitute a waiver of that right.
• Entire Agreement: These Terms, together with the Privacy Policy, constitute the entire agreement and supersede all prior agreements, representations, or understandings.
• Assignment: You may not assign your rights or obligations without written consent. The Company may assign without your consent in connection with a merger, acquisition, or asset sale.
• Force Majeure: The Company shall not be liable for failure to perform due to circumstances beyond its control, including natural disasters, war, military operations, pandemic, strikes, infrastructure failures, cyberattacks, or third-party service outages.
• Notices: Company notices will be sent to your registered email or posted on the website. Your notices to us should be sent to [email protected].
• Language: These terms are written in Hebrew and English. In case of conflict, the Hebrew version prevails.

19. Contact Us

For questions, inquiries, or comments regarding these Terms of Service:

• Email: [email protected]
• Website: jumpstart.co.il
• Company: Otomator